AMI PARIS

In French, Ami de Coeur means friend of the heart, as in our best and dearest friend. The Ami de Coeur was originally the signature of Alexandre Mattiussi, one he has used ever since he was a child to sign letters or drawings. A fun and distinctive symbol, the A is the initial of Alexandre Mattiussi, while the heart represents the values upon which he founded Ami: joy, friendship, inclusion and authenticity. Al Dente created social content photos and videos to support the first Ami de Coeur campaign on social media.

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