Campaign
Social media
FW19/20 Campaign
The Emilio Pucci FW19/20 campaign is inspired by Japanese pop culture. The 5 ad visuals, shot by French photographer Arnaud Lajeunie, are an allegory of manga covers. The print campaign is further emphasised in a digital campaign including a series of compelling Instagram video clips directed in an innovative style.They use multiple screens to illustrate with humour today’s digital narcissism and 360 pan shots to go from a set to another and from an outfit to another.
Creative Direction, Direction & Production: AL DENTE
Photographer: Arnaud Lajeunie
Styling: Haley Wollens
Hair: Ramona Eschbach
Make up: Inge Grognard
Set design: Thomas Petherick
ModelS: Kat Carter, Pan Haowen
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