Baccarat, Barware Campaign

Barware from a historic crystal house like Baccarat may have an heirloom quality, but these are not merely decorative pieces destined for the shelf. This campaign focuses on the magic alchemy that takes place when the drink hits the glass. Here, Baccarat barware is the jumping off point for experiences that thrill the senses and excite the imagination. 

Photographer and director Thibault Jouvent and set designer Sebastien Michelini worked together to capture singular images in which moving liquid seems to bloom like flowers and to burst like glass. When the drink begins in Baccarat crystalware, a story built of sensations unfolds.