Boucheron, High Jewellery Campaign 2024
How do you ensure a unique design story is represented, even in a minimalistic campaign?
Photographer
- Théo de Gueltzl
DOP
- Bernard Jallet
- Clément de Hollogne
Director
- Thibault Della Gaspera
Casting Director
- Ben Grimes
Stylist
- Virginie Benarroch
Models
- Ajak Dhieu
- Sanoussy Sylla
- Emma Todt
Set Designer
- Mila Taylor-Young
Hair Stylist
- Christian Eberhard
Makeup Artist
- Christine Corbel
Creative direction
- Al Dente Paris
Claire Choisne, the Creative Director for Boucheron, designed her 2024 ‘carte blanche’ jewelry collection around the goal to highlight the power of water.
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Al Dente created a campaign inspired by the many forms water can create, each piece of dazzling haute-joaillerie visually transformed into waterfalls and waves, stalactites and seafoam. Jewelry adorned models immersed in dark blue seascapes reminiscent of the Icelandic waters Choisne was so inspired by.
