Chopard, Loves Cinema 2023
How do you create a fresh luxury jewelry campaign centered on joy?
Photographer
- Alasdair McLellan
Stylist
- Elizabeth Stewart
Model
- Julia Roberts
Makeup artist
- Genevieve Herr
Hair stylist
- Serge Normant
Creative direction
- Al Dente Paris
To mark Chopard’s first campaign with their Global Ambassador, Julia Roberts, Al Dente capitalized on the legendary film actress’s enduring appeal to make audiences Feel Good.
Photographer Alasdair McLellan captured the most contagious smile in cinema with contemporary and sleek black-and-white images. Al Dente accompanied the Maison for a world-spanning fifteen-month campaign that celebrates how truly beautiful jewelry can spark joy in us worthy of the biggest silver screen.
