Prada, AI Social Campaign
How do you craft the first major fragrance campaign to feature AI?
Photographer
- Johann Besse
Floral set designer
- Pauline Monnier
Creative direction
- Al Dente Paris
We were thrilled to join Prada Beauty in answering this question. Working with photographer Johann Besse, we first captured the levitating bottles of five iconic Prada fragrances. Al Dente then fed these results into an AI Image Generator tool, augmenting the visuals with keywords to illustrate each fragrance’s ingredients.
The outcome is a media-earning campaign that expands our creativity and plays with the power of illusion in a new way.
