Gilles & Boissier, Social Campaign
Unleashing the magical essence of the object d’art.
Creative direction
- Al dente Paris
Some campaigns call for a minimal universe. In the luxury sectors, branded world-building exists on a wide-ranging spectrum from the opulently intricate and elaborate to the stark sophistication of simplicity.
What this campaign for Gilles & Boissier demonstrates is that sometimes, all the whimsy of fantasy actually lies in the stripping away of the inessential. By peeling back all the layers – right down to the laws of physics – we can reveal the magical essence at the core of an object.
