Baccarat, Home Collection
How can you surprise audiences without setting aside your signature style?
Digital photographer
- Molly SJ Lowe
Set designer
- Camille Lebourges
SFX
- GroGamins
Creative direction
- Al Dente Paris
Baccarat’s legacy is crystal, but legacy often transcends expectations. This campaign centers a Baccarat home collection that ventures beyond crystal to explore porcelain, lacquer, leather, and wax.
The aim of this collection? To put a bold, youthful spin on expectations that demonstrates the crystal brand’s surprisingly supple nature – while reinforcing the brand’s historic essence for a new generation.
A delicate balancing act that’s mirrored in the campaign and its universe. Classic crystalware is immersed in a vibrant world of objects and unexpected scenarios. In one clip, crystal balls guide our eyes across colorful lacquer and leather trays, inviting us to expand our idea of what the brand can offer. Baccarat’s future is both entirely crystal and so much more.
