Pucci, Parade

In Al Dente’s ‘Parade campaign’ for Pucci, starring model Amelia Gray and shot by Johnny Dufort, we put a fresh spin on funk. This collection featured a host of new products from Pucci’s developing lifestyle division – Pucci playing cards, dog beds for Pucci pooches – that demanded from us a campaign that felt unique and deeply playful. We rose to the occasion with exuberant set details, like trompe-l'oeil Pucci bag cakes.