Pucci, Fall Winter 2024
The Pucci universe expands with funky fashion.
Photographer
- Johnny Dufort
DOP
- Eon Mc Loughlin
Stylist
- Jacob K
Model
- Amelia Gray
Set designer
- Andrea Cellerino
Hair stylist
- Franco Gobbi
Makeup artist
- Arianna Campa
Executive Production
- Mai Productions
Creative direction
- Al Dente Paris
In Al Dente’s ‘Parade campaign’ for Pucci, starring model Amelia Gray and shot by Johnny Dufort, we put a fresh spin on funk. This collection featured a host of new products from Pucci’s developing lifestyle division – Pucci playing cards, dog beds for Pucci pooches – that demanded from us a campaign that felt unique and deeply playful. We rose to the occasion with exuberant set details, like trompe-l'oeil Pucci bag cakes.
