Hugo Boss

Boss, The Collection

How can you create a 360° campaign that illuminates the invisible link between clothes and perfume?

Fashion still photographer

  • Remi Lamandé

Still life photographer

  • Florian Joye

DOP

  • Louis Evennou

Floral set designer

  • Lilly Marthe Ebener

Stylist

  • Jim Moore
Boss, The Collection, Al Dente, 2024
Boss, The Collection, Al Dente, 2024

In “The Final Touch,” the new campaign from BOSS Perfumes, Al Dente paired high-quality fragrance ingredients with high-quality clothes — a sensual story that connects the different parts of the BOSS universe into one cohesive, engaging story.

Boss, The Collection, Al Dente, 2024
Boss, The Collection, Al Dente, 2024

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