Boucheron, Ultra
Setting the stage for a new era of a Maison steeped in heritage.
Photographer
- David Sims
Movement director
- Ryan Chappell
Models
- Anja Rubik
- Ludwig Wilsdorff
Stylist
- Emmanuelle Alt
Hair stylist (print)
- Duffy
Hair stylist (video)
- Olivier Schawalder
Makeup artist (print)
- Lucia Pieroni
Makeup artist (video)
- Christelle Cocquet
Manicure
- Alexandra Janowski
Al Dente accompanied Boucheron for the monumental “Icons” campaign. Released globally via a wide array of touchpoints, the David Sims-shot campaign consisted of avant-garde, innovative, and legacy-filled visuals that represented both the Boucheron of yesterday and tomorrow.
