Boucheron, Ailleurs Campaign 2024
Imagine a universe that breaks free from expectations.
Photographer
- Thue Norgaard
Stylist
- Virginie Benarroch
Model
- Lulu Tenney
- Tommy Vanden Meerssche
Hair stylist
- Shonju
Make up artist
- Christine Corbel
Sometimes, you just have to go elsewhere. Boucheron’s campaign “Ailleurs” – “Elsewhere” in English – breaks boundaries and expectations, combining seemingly contradictory inspirations and materials to form new cohesive worlds that are nowhere other than elsewhere.
Shot by photographer Thue Norgaard, this campaign’s intricate and intentional imagery reflects a collection inspired by the intricate harmonies of the natural world. A multi-facetted visual world that provides an alluring escape.
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