Dolce & Gabbana, Velvet Collection
How do you translate a scent collection imagined around a very tangible concept – velvet – into an evocative visual language tailored for the screen?
Photographer
- Charles Negre
- Valentin Abad
Floral stylist
- Studio vegete
Set designer
- Remi Le Garrec
DOP
- Julien Artaud
Creative direction
- Al Dente Paris
Together with photographers Charles Negre and Valentin Ahbad, Al Dente set about creating this visual language: rippling pools of black liquid ground each shot, serving as a visual constant that links each scent to velvet, the collection’s sensual central concept. To this constant, we added a wide array of visual variables – including flowers styled by Studio Végété – to express the identities of individual scents.
The effect is a visual world that captures the varying dimensions and takes on velvet that the collection explores – allowing us to communicate all the personality and appeal of this scent collection though the screen.
