Boucheron, New Maharajahs High Jewellery
Transporting 20th century-inspired designs into the 2020s.
Photographer
- Luis Alberto Rodriguez
Film direction
- Al Dente Paris
Stylist
- Virginie Benarroch
Model
- Marte Mei van Haaster
- Valentin Caron
Hair
- Yann Turchi
Makeup
- Stephanie Kunz
Set design
- Justine Ponthieux
Creative direction
- Al Dente Paris
In 1928, Boucheron was commissioned the largest order in the history of the Place Vendôme by Bhupinder Singh, the Maharajah of Patiala. Al Dente continued our partnership with Boucheron on the ‘New Maharaja’ content series, crafting hypnotic, intricate portraits to capture the greatness and opulence of these revamped designs in a way that’s relevant for clients today.
