Ami Paris, Social Campaign
Creating a campaign that captures the heart of a brand’s essence – for ‘hearts’ on social media.
Photographer
- Antoni Ciufo
Video direction
- Al Dente Paris
Stylist
- Manon Hvejsel Sarron
Hair stylist
- Michael Delmas
Makeup artist
- Caroline Fenouil
Creative direction
- Al Dente Paris
l Dente collaborated with Alexandre Mattiussi’s Ami Paris for the brand’s first social media campaign. The campaign’s open and colorful visual universe, photographed by Antoni Ciufo, expresses Ami’s foundational brand values: joy, friendship, inclusion, and authenticity. The campaign extends the brand’s uplifting promise straight into the digital world. Hello social media, meet your new best Ami.
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