Chanel, Make-Up Campaign

Le Rouge Crayon de Couleur bursts expectations for red. Red is so often considered a color of intense emotion – danger, anger, heat – yet is also the color of energy, sexuality, passion. This campaign turns red on its head, to the tune of Jane Birkin’s “Apocalipstick”.

Through this pencil, red becomes the color of innocence: whimsical, youthful doodles become the vehicle of model Lucia Pica’s imagination. This lip crayon takes her on an elevator ride and crowns her queen, and all the while, the color red is never on her lips – until the very end. A sweet surprise for this little apocalipstick.