Penhaligon's, Savoy Steam Campaign
Finding balance in campaign imagery.
Photographer
- Marius W Hansen
Set Designer
- Sophear Van
Creative direction
- Al dente Paris
Fragrance is all about balancing different notes. This campaign, shot by Marius W Hansen, captures the gentle balancing act that Penhaligon’s achieves through its perfume Savoy Steam. A contemporary tribute to the brand’s first perfume Hammam Bouquet, Savoy Steam brings together eucalyptus, mint, geranium, rose, and incense, among other notes, into a fresh, delicate balance.
The campaign imagery embodies this balance: grounded but gravity-defying, it captures a deep sense of relaxation that nonetheless floats into the air like steam.
