L'Occitane, Mother's Day Activation

Al Dente worked with L’Occitane en Provence to create their “Mothers of Nature” campaign, an endearing portrayal of two mothers – who also happen to be flower farmers. Filmed tending to their fields, the women share their love for the flowers they cultivate. Their words draw inspiring parallels between motherhood, flower farming, and stewardship for the natural world.

Through this campaign, Mother’s Day becomes a platform for increasing awareness of the brand’s perspectives on female empowerment and environmental responsibility, while also highlighting the nurturing care the brand puts into its ingredients – and while celebrating various facets of motherhood in an original way. A generous outpouring of brand philosophy for a single special day.