Pucci, Holiday Campaign 2022

 An effective holiday campaign is all not about snow or the presents under the tree: it’s about signature brand experiences and promises that come to life when we pull back all the wrapping paper.

Pucci’s 2022 holiday campaign does just this. Creative director Camille Miceli and photographer Oliver Hadlee Pearch collaborated to bring Pucci’s uniquely sun-kissed universe to the forefront of this campaign. All traditional holiday elements – an ornament, a candy-cane in a tree — are reduced down to incidental details, while swimwear and sun take center stage, inviting viewers to imagine all the season-bending possibilities that a gift from Pucci may offer.