Pucci

Pucci, Very Vivara

We dived deeper into the world of Pucci for the new Very Vivara campaign. Our challenge? Showcase the revived ‘60s Vivara print for today’s era. 

Creative director

  • Camille Miceli

Photographer

  • Mario Sorrenti

Casting director

  • Piergiorgio Del Moro

Model

  • Vittoria Ceretti

Set designer

  • Andrea Cellerino

Stylist

  • Jacob K

Hair stylist

  • Tomo Jidai

Makeup artist

  • Lucia Pica
Pucci, Very Vivara, Al Dente, 2024
Pucci, Very Vivara, Al Dente, 2024
Pucci, Very Vivara, Al Dente, 2024

With photographer Mario Sorrenti and model Vittoria Ceretti by our side, Al Dente told a story through images of a luminous poolside day – glamorous yet full of shadows, classically Pucci but with a steamy, contemporary edge.

Pucci, Very Vivara, Al Dente, 2024
Pucci, Very Vivara, Al Dente, 2024
Pucci, Very Vivara, Al Dente, 2024
Pucci, Very Vivara, Al Dente, 2024
Pucci, Very Vivara, Al Dente, 2024
Pucci, Very Vivara, Al Dente, 2024

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