Pucci, SS24 Campaign
We dived deeper into the world of Pucci for the new Very Vivara campaign. Our challenge? Showcase the revived ‘60s Vivara print for today’s era.
Artistic director
- Camille Miceli
Photographer
- Mario Sorrenti
Casting director
- Piergiorgio Del Moro
Stylist
- Jacob K
Model
- Vittoria Ceretti
Set designer
- Andrea Cellerino
Hair stylist
- Tomo Jidai
Makeup artist
- Lucia Pica
Creative direction
- Al Dente Paris
With photographer Mario Sorrenti and model Vittoria Ceretti by our side, Al Dente told a story through images of a luminous poolside day – glamorous yet full of shadows, classically Pucci but with a steamy, contemporary edge.
