Gucci, Bloom Launch Campaign
How do you create a campaign to bridge eras of a brand?
Key visual photographer
- Harley Weir
Still life photographer
- Romain Roucoules
- Valentin Abad
DOP
- Jeremy Valender
Creative direction
- Al Dente Paris
play
Al Dente partnered with Gucci Beauty for an immersive new chapter of their brand’s fragrance story. Here the Bloom universe expanded into a dreamy but sensual realm to mark Creative Director Sabato de Sarno’s first ever beauty campaign with the brand, three scents lensed by photographer Harley Weir in a floating garden of dreams.
