Remy Martin, XO Limited Edition Campaign
Contrast for a taste of the work poured into the brand.
Creative direction
- Al Dente Paris
Photographer
- Leonard Méchinau
Set designers
- Sébastien Michelini & Anrick Lejart
This campaign reveals Rémy Martin’s XO Limited Edition cognac through a special blend of images: the heavy tools, work gloves, and sparkling glass bottles, glowing with cognac. A delicate mixture of black and white and amber tones, of the power of blacksmithing and the fruit of the vineyard, of elbow grease and elegance.
The campaign is an ode to craftsmanship in its diversity, much like the XO Limited Edition bottle, a collaboration between the brand and metalwork artist Steaven Richard. It symbolizes the dedicated work that goes into the brand, along with the refined mix of flavors and contrasts inside every bottle of cognac.